American actress and singer Zendaya stars in the Bloomingdale's Hollywood Christmas campaign, based on her latest film The Greatest Showman, scheduled for a December release.

The store has also tapped several designers, including Marc Jacobs, Melissa & Doug, and SJP by Sarah Jessica Parker, to create exclusive merchandise, and The Greatest Showman's director, Michael Gracey, and costume designer, Ellen Mirojnick, have designed two limited edition Little Brown Bags inspired by the film. A portion of the sales proceeds will be donated to the Child Mind Institute.